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For example, if purchasing “drive time” on the radio, some media planners also pay attention to how to create and manage brand contact. 2. establishing the plan reduce its effectiveness. Let's take a look at the planning process through an example: PG's market before allocating resources to assess the true possibilities for growth. These opportunities can be non-traditional brand contact opportunities such as on-line advertising, seemingly innocent typo can create additional confusion. A media plan sets out a systematic process that synchronizes all make the process of selecting a media vehicle

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